Thursday, January 25, 2007
Apple in the digital living room
From Wharton's Innovation and Entrepreneurship
: Apple is focusing on the "digital living room." It's no longer a computer company, but a convergence company.A
Experts at Wharton note that Apple's new moniker makes official a business strategy that has been underway since the iPod was launched in 2001. That strategy: Create devices that will form the hub of the digital living room, where audio and visual content will be available on demand and can be networked seamlessly across multiple devices. But just as it did in the PC industry, Apple faces tough competition. The same week that Apple introduced its iPhone, Microsoft -- which also has designs on the digital home -- unveiled the Home Server, a device that will back up digital content throughout one's house. Apple also faces other rivals such as Sony, which has delivered living room electronics for years.
Meanwhile, Apple has to walk a fine line between locking customers into its platform to boost profits while also making sure that its products work easily with other electronic devices.
The Digital Convergence Initiative of the Texas Technology Corridor –
An opportunity to be a leader in establishing Central Texas as the world center of innovation for Digital Convergence.
As more intelligent, smaller digital machines are developed, as digital circuits evolve, and as digital communications becomes ever-more pervasive, they will continue to converge with computers, televisions, security systems, electric appliances, and many other devices, to provide new and useful functions for both the home and work environments.
This is Digital Convergence, and is the tip of the iceberg - the symbiotic coalescence of technologies, markets, and functions forming the foundation for present and future innovation and growth.
Download and read the DCI's report, Digital Convergence Initiative: Creating Sustainable Advantage in Texas. 3.5MB pdf file. Click here to download.